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Since as early as the ninth century, master soap makers in Marseille have created exquisite, gentle soaps using native olive oils and the alkaline ash from marine plants of the Mediterranean
— containing 72% vegetable oils with no animal additives.
Washing machines made soap blocks less necessary in every home, but many households continued to trust only the purity and gentleness of the authentic green and white soaps from Marseille to wash everything from linens and floors to little faces.